With the videogame deal, they can remind videogame players of their brand.ĢK's "Mafia II" will be in stores during the second half of this year. (PLA) has been working on new revenue and branding opportunities, including opening up more signature clubs, expanding on merchandise deals and cutting Playboy magazine staff. "Set in the fully realized and immersive 1940s and 1950s American urban cityscape of Empire Bay, Mafia II will enable players to collect virtual copies of the iconic magazine, which has served as the definitive guide to lifestyle and culture for men since December 1953," according to the press release.
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